Carole Zidouemba


Communication|Marketing|Content Writing|PR|Blogger|Social Media


Seriously Amazing: The Smithsonian New Ad Campaign

Yesterday, our beloved Smithsonian Institution unveiled their first ever national advertising campaign aimed at reaching a younger audience. After 18 month of research, which consisted of a national survey of 1,200 adults from various backgrounds and in depth interviews with 15 individuals, the Smithsonian discovered that "young adults did not consider the Smithsonian relevant to their daily lives." This led to the creation of the Seriously Amazing campaign which will focus on all the Institutio

GP STRATEGIES (previously PerformTech): Rebuilding Together Alexandria

Alexandria, VA, April 20, 2009 – PerformTech, an industry leader in e-learning and custom training solutions, is participating in Rebuilding Together Alexandria’s Rebuilding Together Day on April 25th 2009. Rebuilding Together, formerly known as “Christmas in April”, is a non-profit organization with over 200 affiliates partnering with volunteers to revitalize homes and communities for low income homeowners, the elderly, and disabled.